It’s Not How Good You Are, It’s How Good You Want to Be is a handy pocket ‘bible’ to insure your success. The world’s top advertising guru, Paul Arden tells readers how to let your talent shine and make the unimaginable real. Learn from Allen’s wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. So Suzy Says.
